(“Every kind of way you can measure their success on a site — how people rate them, how often they reply to their messages, how many messages they get — that’s all reduced,” the site’s data scientist once told NPR.) Research published in the Proceedings of the National Academy of Sciences has also found that “racial segregation in romantic networks” is not only “robust,” but “ubiquitous.” I ask Russell if he’s at all aware or concerned that white people already had the upper hand in online dating.“It’s our right to have this business,” he replied — the “we” presumably referring to white people, generally.But one group of males fared particularly well outside of their race: Asian and Latina women showed above average odds of “liking” profiles featuring white men.
There is a compatibility match – it matches people based on what you are looking for in a partner – and the reverse match, which matches people based on the information you provided about yourself in your profile.
You can send a wink to someone’s profile you find interesting.
More distressing than the existence of this fringe service is the racism that plays out on mainstream dating sites every single day.
The unfortunate truth is that many online daters show a significant preference for their own race—and white men, per the freaking usual, tend to get favorable treatment.
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And yet, regardless of what Russell thinks about his site or his own intentions, there’s no denying that dating is racially motivated — and online dating, demonstrably so.
Data from Ok Cupid, the most transparent of the mainstream dating sites, has repeatedly shown a sitewide bias against people of colour.
Although that billboard depicts a smiling white couple, Russell insists that anyone over 18 may join, regardless of race or ethnicity.
(“If you’re a black man who prefers to date white women, this might be a good option,” he said — presuming you can get over the object of your affection’s stated racial preferences.) It costs a month to message other members, and the site’s terms of service specifically prohibit messages that “promote racism, bigotry, [or] hatred.” “The site is not racially motivated in any way,” Russell stressed.
“If we want equal rights in this country, it has to be equal rights for everybody.” Russell points to his site’s recent traffic as evidence that others agree: More than 100,000 people visited White People Meet on Sunday, and — as of this writing — 1,033 people have registered to browse the site for free.