In the following series I will introduce you to the sales funnel using simple language.
I will teach you how to craft a sales funnel, including analysis of the front-end and back-end, and demonstrate why you must continuously test your funnel process to ensure long term success.
This opt-in form may look common today for many of you.
The headline may seem mildly appealing, but remember, this was running in 2001, a time when you probably didn't even consider the concept of marketing online. The headline/bullet formulas & opt-in copy are still applicable today & it's worth noting that the reason why it's still applicable is because it's simply good copywriting applied to the web. He used evergreen concepts & successfully applied them on the internet.
The Reward Stream Spark™ referral marketing platform integrates with their online shopping checkout process to provide a seamless handoff between successful referral and Double Your Dating’s marketing automation system.
Spark automates the process of making a referral, providing Double Your Dating customers with many options to recommend their products and service, and rewards customers when their friends shop at Double Your Dating.
Whilst running his online business Eben received many requests by fans and customers to help them understand how to sell information products online.
That led to him creating his first business related information product.This is one of those examples that should remind us that nothing is really "new" - we simply make tweaks & innovate enough to recapture attention so it seems "new".Lastly, take note of how Eben actually jumps right into the e Book sale after you opt-in.This is a ballsy move you rarely see today, but I think it's a good thing to test for a low front-end product.Mike Schaueris the founder of and the main analyst in the swipes section. Below, is the lead magnet Eben (David De Angelo) was using at the time that letter ran starting in 2001 all the way to about 2009.